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Is there business life beyond Facebook?
A strong marketing strategy encompasses more than one option Like it or not, Facebook is a big site that attracts millions of people to it. Every day. Repeatedly. As a business, it is important to...
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A drop of honey in your writing works
Some years ago, I opened a saving account with a higher interest rate for the proverbial rainy day. I haven’t used that account much for some time but received a letter from that bank that I wanted to...
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Selling with Valentines Day
Love & money can go together I know – Christmas has just gone, Australia Day hasn’t even arrived yet and I’m suggesting you think about Valentines Day! For many businesses, Valentines Day is a huge...
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Email list or social media followers – which is best?
paraphrased from Scott Stratten, author of The book of business awesome and Unmarketing. top marketing and start engaging[/ Yesterday, I heard Scott Stratten talk about business awesomeness in a...
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Making your business dough creatively
Over the weekend, we were coming home late so dropped in at a country town for dinner on the way. We chose the pizza and wine club because it looked nice and suitable for a quick family meal. A...
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Developing interest is a marketing baby
We had a baby in the house last night, and it was lovely. Lovely to have a baby to hold but also to see how it brought our family together to watch and care for baby Sam. Sam even came to a school...
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Ads disguised as information is lose-lose
For myself and for clients, I have often had an editor question whether I will provide an editorial (or article) rather than an advertorial. It’s almost insulting. Brand rests on trust. Dressing ads as...
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Annual report inclusions…
Annual reports can look very different to each other… Any time you receive an annual report, is it alone in the envelope (or email these days) or is there something else with it? More often than not, I...
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Control pop up ads
I just visited a blog for the first (and probably last!) time. As soon as I got to the URL, a pop up opened to promote something I assume they get a commission or payment for. There was a x on the pop...
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Making FAQ worth reading
An FAQ that makes someone laugh is a positive for your business Looking at options for some software, I viewed a few FAQ pages lately (FAQ being Frequently Asked Questions). Some FAQs are better than...
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