Clik here to view.
Social media choice
Which social media platform(s) do you find useful for your business? Twitter or Facebook? I have seen a number of discussions on this topic recently, in blogs and forums, and most people have answered...
View ArticleClik here to view.
Quality content for guest blog posts
Guest blogging can be a great tool for both the hosting blog and the guest writer, and helps generate more content in the blog community. However, if the content of guest posts is only average, the...
View ArticleClik here to view.
Recognising an ineffective guest blog post
Good guest blog posts can be a great tool in your blog. However, as I wrote last week, low quality posts can be detrimental. So what makes a low quality blog post low quality? Here is a list of errors...
View ArticleClik here to view.
Replying to blog comments
Blogging is part of social media and is about communication. The only way it can become a conversation, however, is to encourage comments about the posts in the blog. Comments are sometimes just as...
View ArticleClik here to view.
Blog post linking
In a recent blog post, Anna Cairo stated that many links to other blogs can theoretically make your blog successful – rather than just the blog itself. So how does linking to other blogs help your...
View ArticleClik here to view.
Develop a simple internet marketing strategy
Last week, I participated in a webinar by Gihan Perera, author of Fast, flat and free: how the internet has changed your business. There were two things from the webinar that I wanted to share (as well...
View ArticleClik here to view.
Is there business life beyond Facebook?
A strong marketing strategy encompasses more than one option Like it or not, Facebook is a big site that attracts millions of people to it. Every day. Repeatedly. As a business, it is important to...
View ArticleClik here to view.
A drop of honey in your writing works
Some years ago, I opened a saving account with a higher interest rate for the proverbial rainy day. I haven’t used that account much for some time but received a letter from that bank that I wanted to...
View ArticleClik here to view.
Selling with Valentines Day
Love & money can go together I know – Christmas has just gone, Australia Day hasn’t even arrived yet and I’m suggesting you think about Valentines Day! For many businesses, Valentines Day is a huge...
View ArticleClik here to view.
Email list or social media followers – which is best?
paraphrased from Scott Stratten, author of The book of business awesome and Unmarketing. top marketing and start engaging[/ Yesterday, I heard Scott Stratten talk about business awesomeness in a...
View ArticleClik here to view.
Making your business dough creatively
Over the weekend, we were coming home late so dropped in at a country town for dinner on the way. We chose the pizza and wine club because it looked nice and suitable for a quick family meal. A...
View ArticleClik here to view.
Developing interest is a marketing baby
We had a baby in the house last night, and it was lovely. Lovely to have a baby to hold but also to see how it brought our family together to watch and care for baby Sam. Sam even came to a school...
View ArticleClik here to view.
Ads disguised as information is lose-lose
For myself and for clients, I have often had an editor question whether I will provide an editorial (or article) rather than an advertorial. It’s almost insulting. Brand rests on trust. Dressing ads as...
View ArticleClik here to view.
Annual report inclusions…
Annual reports can look very different to each other… Any time you receive an annual report, is it alone in the envelope (or email these days) or is there something else with it? More often than not, I...
View ArticleClik here to view.
Control pop up ads
I just visited a blog for the first (and probably last!) time. As soon as I got to the URL, a pop up opened to promote something I assume they get a commission or payment for. There was a x on the pop...
View ArticleClik here to view.
Making FAQ worth reading
An FAQ that makes someone laugh is a positive for your business Looking at options for some software, I viewed a few FAQ pages lately (FAQ being Frequently Asked Questions). Some FAQs are better than...
View Article